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Here are some of the key, Power of Pull insights Braden Kelley picked up from our forum at the Biznik Innovators event:

  • Don't focus on employee satisfaction. Often the most passionate people are the most frustrated. In the typical organization about 20% of the employees are passionate and 80% are not. This percentage is inversely correlated with corporation size. - JH
  • "Extreme performance only comes from people who are passionate." - JSB
  • Compactness Theorem - Kids need to link, then lurk, then join - JSB
  • Spikes are places where you have a concentration of people focused on the same thing. When it comes to spikes in today's flat world, you can either go there, or try to pull them to you or pull them together. - JSB
  • John Hagel told a story about Chris Anderson, Wired magazine editor and his side-project - Drone aircraft - and how he found a guy to be his CTO who knew more than anyone else about drone aircraft - only to find out he was a 19-year old high school dropout from Tijuana. He never would have found him via a traditional search.
  • It would be helpful if we changed education system for the new world, but change can start without it - JH
  • John Seely Brown talked about how construction contractors are actually good examples of 'pull' because of the underlying trust networks.
  • The process of idea appropriation is very social and the best ideas do not always win. - JSB
  • Our identities are shifting from consumption to creation. Who has used what you've created? What have you learned from it? - JH
  • It used to be that what was important was 'What I own and control', but now 'I am what I build, share, and what others build on' - JSB
  • Firms are focused on scalable efficiencies and need to switch to scalable learning. - JSB
  • Handling exceptions is an opportunity for all employees to be creative - JSB
  • Passionate people who leave organizations are incredibly important to innovation ecosystems. They often help start the next wave of innovation. - JSB
  • 75% of business change initiatives fail. Most that succeed are threat-based. - JH
  • Business relationships must create mutual value or they end quickly. - JSB
  • You can't control serendipity but you can shape it. - JH
Gordon Cook covers The Power of Pull in his latest report. Download here >>

The Economist's special report on innovation in emerging markets mentions The Power of Pull:

A second business model takes an equally contrarian approach to production. John Hagel and John Seely Brown, who run Deloitte's Centre for Edge Innovation, argue that Western companies have spent the past century perfecting "push" models of production that allocate resources to areas of expected demand. But in emerging markets, particularly those where the Chinese have a strong influence, a very different "pull" model often prevails, designed to help companies mobilise resources when the need arises. Hong Kong's Li & Fung or China's Chingquing Lifan Group can use their huge supply chains to produce fashion items or motorcycles in response to demand. Taiwan's Quanta and Compel can produce cheap computers and digital cameras for a fashion-conscious digital marketplace.

These pull models fundamentally change the nature of companies. Instead of fixed armies looking for opportunities, firms become loose networks that are forever reconfiguring themselves in response to a rapidly shifting landscape. Such models are not peculiar to emerging markets: Dell builds computers to its Western customers' specifications, and Western management gurus have been advocating networks for decades. But according to Messrs Hagel and Seely Brown they are far more widespread in emerging countries.

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NPR's KQED will be broadcasting my interview regarding The Power of Pull on Moira Gunn's Tech Nation radio show five times this weekend: from 7-8am on Saturday and Sunday, and also from 2-3pm on Saturday and Sunday (it will also be re-broadcast on KQED a fifth time at 10pm on Sunday) - all of these times are Pacific Time and the shows are live-streamed on the Internet as well as available over the air on the radio. I believe these times apply to other NPR radio affiliates across the country as well, but if you're outside the Bay area please check local listings just in case. The program will then be available in podcast form on

To access live-streaming on the web, go to and click on "listen", the drop down will say "NPR 24 hour Program Stream" and you'll be able to listen to the program there.

What can extreme surfing and World of Warcraft teach the enterprise? Independent Co-Chairman of the Deloitte Center for the Edge and former Xerox PARC Chief Scientist John Seely Brown holds them as examples of the power of frequent benchmarking and full industry info-share. He also uses them to show how the core ecosystem can be made stronger by sharing knowledge gathered from learning on the edge. In addition, Seely Brown touches upon his theory of a monumental economic shift from a push to a pull economy as outlaid in his 2010 book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion.

More info >>


Today, our latest book--The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion sees the light of day. Thanks to my co-authors JSB and Lang Davison!

Details >>

This event is being webcast live starting at 12:40 p.m. Click on the image below to watch.

NOTE: RealPlayer plug-in is required.


John Hagel


John Hagel

Co-Chairman, Deloitte Center for the Edge and

Co-Author, The Power of Pull

Tuesday, April 13

12:30 PM

Wells Fargo Room

Welcome to our redesigned edgeperspectives website.  We hope you like it.  We want to make it a rich repository of our evolving perspectives on the world we live in.  Our intention is to draw you in, invite you to explore, make some unexpected connections, discover new ideas and people and, over time, build a stronger network of relationships among all of you.

Big ambitions.  But true to Internet tradition, we're going to start small and rapidly iterate as we learn more about you and your interests and needs.  This is just the beginning.  Trust us, there is a lot more to come, but we think you will find this first rev nourishing and worthy of repeat visits.

Our focus in this first stage of deployment is to provide you with a comprehensive collection of our work, focusing in particular on the collaboration that we have built over the past decade. Both of us are active on many fronts, speaking at diverse forums and engaging with many different groups on a variety of topics.  We have built up an independent blog, Edge Perspectives, a blog at Harvard Business Review and a column at BusinessWeek.  We churn out reports, working papers and articles for a broad range of publications.  We even write books together.  Until now, there has been no central gathering spot for all of these perspectives.  This site,, now provides that.

We also provide visitors to the site with an EDGE MAP, to help orient you and put our individual writings into a broader context.  Our individual writings are very much shaped by an emerging and evolving integrated perspective and the Edge Map seeks to make that context more explicit.  We are hopeful that this Edge Map will make unexpected connections, as you search for one topic and discover how we relate it to a variety of other themes.

At the same time we re-launch this site, we are also launching another site - - that we will continue to refine over time.  Our goal with this affiliated site is to reach out and give recognition to all the people that we have encountered on the edge who are helping the rest of us to more effectively understand the changes going on around us. Many of these people are already connected but many, surprisingly, are not.  We hope that we can serve as a catalyst helping to form richer connections both within the edgerati and, more broadly, with people who aspire to explore and understand the edges that are most relevant to them.